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| | | | | Keeping the Juices Flowing: How I Tripled My Income, Including Saying No to Clients and Yes to More by Lisa Cherney | | | When you find your authentic marketing voice and channel that into your marketing, you stand out and you attract your ideal client. And those are the ones who are fun to work with and remind you why you are doing what you are doing.
Like many of you, I escaped from corporate America. I can’t believe I’m celebrating 11 years of business! You know, at one time I thought I was going to be eating Ramen noodles forever and here we are – I haven’t starved. And I’ve had a successful business for 11 years.
It started after being laid off three times in two years. And that really pushed me into taking that leap of faith. Many of you have your own stories as entrepreneurs about what got you into starting your own businesses, whether you took the leap yourself or were given a little kick in the behind by the universe.
When you are committed to having a business you love, you experience a lot of transformation. The key to success and happiness in being your own boss is for your business to evolve as you evolve. Sometimes you evolve and the business needs to catch up, other times the business is wanting to evolve and you need to catch up. The latter is what I experienced the end of 2008 and the beginning of 2009. I was stuck. I wasn’t feeling inspired and I knew something HAD to change.
It was time to step things up, but all external messages (like the war on the economy and all its foot soldiers) challenged my big thinking.
However, against all odds, I tripled my monthly income and I'm putting in less hours. When I sat down to look at all the steps I took to get here, I realized it was important to share my journey.
Here are just a few of the things I did to triple my income and take more time off:
• I said “no” to dozens of clients (and in turn produced my highest grossing month ever!) It was those small projects that took lots of time and were not leveraged.
• I committed to a 3-day-per-week work schedule (and starting making 5 figures a month) I got VERY conscious about how I was spending my time and asked myself, “Is this an income generating activity?”
• I invested in myself (which paid back in dividends). I got a mentor to eliminate the “learning curve” and ensure I took the quickest route to my goals.
• I owned my value at a new level and raised my prices (AND attracted more clients).
Some of these may sound completely counterintuitive, especially when you’re feeling pressure to make money and stressed out about your business. But each of these things produced a quantum shift for me, and helped me build the successful business I enjoy today.
| | | | Article Source : Article-treasure.com | | Publication date : 08-05-2010 | | | | Article by Lisa Cherney | | | | Lisa Cherney is a Marketing Intuitive and President & Founder of Conscious Marketing™. Lisa has helped thousands of business owners tap into their intuition and market their businesses from the ‘Inside Out’. For 15 years, she worked at Fortune 500 companies and top advertising agencies. Lisa tells her story in her co-authored book “Inspiration to Realization”, available at www.ConsciousMarketing.com. Conscious Marketing also offers workshops and coaching. Visit her website for more details or call 888-771-0156.
| | | | Keywords : Lisa Cherney, Conscious Marketing, business marketing, marketing strategy, juicy marketing, intuitive marketing | | | | |
