|
|
Most popular categories
| |
| PARTNERS, SPONSORS & RESOURCES SITES |
|
|
|
| | | | | Free Advertising Online by Salk Marketing | | | Good guerrilla marketers are always looking for a way to get free advertising. Swap a favor here, a little networking there: in the offline world, free advertising isn’t easy, but it’s out there if you know where to look. Just as a good guerrilla marketer would scoff at the idea of paying for advertising offline, a good guerrilla will also scoff at paying for advertising online.
Everything We’ve Covered So Far is Free
All the topics covered so far – social media, email marketing, link building, producing great content, and blogging – are great ways to improve your search engine rankings. Better yet, all the marketing methods mentioned so far are free or close to it.
By and large, however, good marketing online requires time and know-how, but not money. Even though Google’s AdWords advertising your business may appear at the top of the Google results, organic search engine results are still far more likely to receive attention from the average user. Why? The average web user knows the difference between a paid ad and a genuine search engine result, and tends to be less interested in the paid ads.
Google Local and Craig’s List
Two great ways to increase the likelihood that web browsers will find your site, services, or products is to utilize free advertising offered to local businesses by Google, and by using Craig’s List where appropriate.
You know the little maps dotted with relevant businesses that show up when you do a Google search? You can make sure your business is listed on that map, and you can also add photos, store details, coupons, and more. Google offers this service completely free of charge.
Then there’s Craig’s List. Be warned: don’t spam Craig’s List unless you want your account banned and local Craig’s List users to turn against you. However, if you use Craig’s List judiciously, you can increase traffic, attention to your business, and sales.
Your Three Choices
These are just a few of the ways you can find free advertising online. To increase the advertising you’re doing online, you can do one of three things:
1. Spend money on expensive banner ads and surprise yourself by how quickly you can run up a tab on Google’s AdWords.
2. Hire SMG (http://www.SalkMarketing.com/) to seek out free advertising opportunities that fit well with your business.
3. Purchase SMG’s (http://www.SalkMarketing.com/) eBook and read the chapter on free advertising to learn other creative ways small businesses like you are finding free advertising online.
| | | | Article Source : Article-treasure.com | | Publication date : 01-31-2012 | | | | Article by Salk Marketing | | | | Salk Marketing | | | | Keywords : Marketing, promotional products, web design, search engine optimization | | | | | |
